The essence of fundraising is an investment in a future promise that must have a clear, articulated return. The mechanics associated with this process have historically been more art than science. Unfortunately, when volunteers are enlisted to be key players in this process, the range of artistic skill can vary greatly and negatively impact your end results.
How can your volunteer leaders be successful, especially given their other various commitments? What is necessary to empower them to energize the benefactor community? How can a beneficiary organization create a success continuity across multiple cohorts?